LEARFIELD Website Redesign
Why A Project On LEARFIELD.com?
When doing research a few months back about the company I would be interning for this summer, I struggled to get a grasp on how exactly the company functioned as a whole and how it served universities, students, fans, etc. After starting my internship, I learned more about just how complex the company is and how everything meshes.
Building off the foundation of the existing LEARFIELD website, the goal of this project is to provide a straightforward and visual-first approach to LEARFIELD that gives way to a better understanding of who we are and what we do for prospective clients, fans, and my parents.
Current LEARFIELD Homepage
Problems Addressed
There were a few issues I wanted to address while working on this project:
Logo usage/Use of IP
Wording
Descriptions of what the different business lines do
Descriptions of what LEARFIELD does
Lack of visuals
Tools Used
Figma
Design prototyping tool
Application focuses on user interface and user experience design
The project is built off the foundation of LEARFIELD’s current website and was created in Figma to allow for a live demonstration of a functioning website for my project presentation.
KEY CHANGES
Imagery covering the entire initial landing spot
Relatable wording that explains who we serve and how we do it
Cut the white section to keep a darker theme and easier flow on the homepage
Changed “Who We Serve” imagery to icons
Edited wording on the four sections of “Who Do We Provide Solutions To?” to be more specific
KEY CHANGES
Deleted “Latest News” section from Homepage, but kept “News” in the top menu bar for easy access
Added “Our Network of Services” to allow users to understand the depth and complexity of LEARFIELD and all the services we offer
Added brand logos rather than “Learn More About CLC” buttons
Gave brief descriptions of what each business line does while associating them with the respective icons (who they serve)
KEY CHANGES
Changed introductory paragraph to be clearer and more specific about our connection with schools
Added property map to showcase the wide area we serve and large number of schools we serve
Added school cards/tiles with school logos, allowing fans to more easily recognize the schools, rather than having to read a list
Tile cards function the same way, where a click will lead users to the individual sports property page that lists more information about the property and who works there
KEY CHANGES
Maintained old photo as initial landing spot on page to pay homage to LEARFIELD’s past
Changed three-paragraph section about the company’s history to a timeline
Timeline includes LEARFIELD and IMG, the acquisitions they made throughout their history, and their merger in 2018
